a.Rain-X Online Protectant is designed to add premium shine, protection, and water repellency to paint, glass & chrome. It is a bright yellow liquid with a berry fragrance, surrounded by extensive marketing materials to enhance the customer’s experience and perception of value.
b.Rain-X Online Protectant bonds immediately like our other protectants, but also cures to the vehicle’s surface to provide a stronger, more durable level of protection, shine and water repellency.
Most protectants add shine and protection to painted surfaces. Rain-X Complete Surface Protectant delivers added shine, protection and water repellency to the paint, but also to the vehicle’s glass and chrome as well.
a.Not necessarily. If you are happy with your current package performance, you may want to keep your packages as they are and consider adding an additional package for Rain-X Complete. This would allow you to have a new, higher revenue top package without changing your existing options.
b.Rain-X Complete is designed to work with your existing clear coat protectant, not against it. Rain-X is a completely new, additional service. You should not change what you are currently doing, but add Rain-X to your existing offering.
c.RXO has greater brand recognition and the potential to pull in more customers than your current clear coat program, allowing you to market it more directly and effectively to your customers. The brand recognition will get customers in the door; the performance will keep them coming back.
a.Yes – because RXO is more than a clear coat protectant. RXO is a next generation protectant that’s a completely different type of product. It performs differently than a clear coat, building on that foundation to give even better, more complete performance to car wash customers.
b.Rain-X Online Protectant is a Complete Surface Protectant, designed to add premium shine, protection, and water repellency to paint, glass & chrome.
c.Applying both Rain-X and your current clear coat protectant together will give even better results. (We recommend Rain-X be applied 1st.)
a.It’s all about performance and value: Regardless of whether your customers care about brands, they still want to a clean and shiny, well protected car when they come to your wash. Plus you want to deliver a high quality wash that keeps them satisfied – and coming back. RXO is the top protectant product in Ecolab’s offering, delivering the best and most complete protection, shine and water repelling performance we offer.
a.If you are only able to apply one product, you will see the cost of your chemicals increase. However, the addition of Rain-X to your wash might be the perfect way for you to initiate a price increase that you have been holding off for some time. The Rain-X name is a powerful brand and if we use the appropriate marketing materials, we will be able to draw in more customers to your wash.
a.It depends on your wash equipment. Some equipment is capable of adding Rain-X with no additional cost, and some will need minimal equipment upgrades to apply Rain-X. Many equipment manufacturers have already seen the revenue driving ability of Rain-X, and are offering Rain-X upgrade packages for their equipment. Talk with your distributor to determine your equipment’s abilities.
a.Rain-X can be applied in both types of application. However, in this aspect, Rain-X works similarly to normal clear coat protectants. If you have a choice, a low pressure application is typically best.
a.Rain-X Online Protectant is designed to add premium shine, protection, and water repellency to paint, glass & chrome. It is a bright yellow liquid with a berry fragrance, surrounded by extensive marketing materials to enhance the customer’s experience and perception of value.
b.Rain-X Online Protectant bonds immediately like our other protectants, but also cures to the vehicle’s surface to provide a stronger, more durable level of protection, shine and water repellency.
Most protectants add shine and protection to painted surfaces. Rain-X Complete Surface Protectant delivers added shine, protection and water repellency to the paint, but also to the vehicle’s glass and chrome as well.
a.Not necessarily. If you are happy with your current package performance, you may want to keep your packages as they are and consider adding an a la carte service for Rain-X Complete. This would allow you to improve your average revenues per car without adding any labor.
b.RXO has greater brand recognition and the potential to pull in more customers than your current CCP program, allowing you to market it more directly and effectively to your customers. The brand recognition will get customers in the door; the performance will keep them coming back.
The following possible answers:
a.Rain-X is a name brand customers know and trust. You can take advantage of this brand awareness in a number of ways:
1Dressing up your property with our new Rain-X Complete promo material may help pull customers in off the street.
2.Advertising your new Rain-X Complete in direct marketing programs like Val-Pack.
3.Other marketing specials built around the Rain-X Complete name and performance (Rain-X Tuesdays, get $1 off the price of a Rain-X application)
b.Even if it doesn’t pull new customers to your wash, you may increase your revenue per car average by adding this new service for your existing customers.
a.RXO is a next generation protectant that’s a different type of product than VCCP. It performs differently than VCCP, building on VCCP’s foundation to give even better, more complete performance to car wash customers.
b.Rain-X Online Protectant is a Complete Surface Protectant, designed to add premium shine, protection, and water repellency to paint, glass & chrome.
c.Applying both together will further enhance the results. (We recommend Rain-X be applied 1st.)
a.It’s all about performance: Regardless of whether your customers care about brands, they still want to a clean and shiny, well protected car when they come to your wash. Plus you want to deliver a high quality wash that keeps them satisfied – and coming back. RXO is the top protectant product in Ecolab’s offering, delivering the best and most complete protection, shine and water repelling performance we offer.
b.If your customers don’t care about brands, it may be that they don’t recognize many of the current brands in our industry. That said, few brands in the car wash industry are as recognized as Rain-X. Thanks to its strong presence as a retail car care product line.
You have several options. If your equipment allows it, you could add on a whole new package that takes your existing top wash and adds on Rain-X or replaces your CCP with Rain-X. Another option is that you could replace your CCP on your top package with Rain-X and increase the price of that package. There are many other combinations and the options will depend on the versatility of your equipment.
If you are only able to apply one product, you will see the cost of your chemicals increase. However, the addition of Rain-X to your wash might be the perfect way for you to initiate a price increase that you have been holding off for some time. The Rain-X name is a powerful brand and if we use the appropriate marketing materials, we will be able to draw in more customers to your wash.
a.Not necessarily. One difference is in how the products are marketed: RXO is an up sell offering that protects the paint, glass and chrome. The Super Express service is different, dressing the tires, applying a wax and treating the glass and windows.
b.Most washes with Super Express Service Stations offer all three products (Express Wax, Black Magic, Rain-X) as a bundled program. Keeping these services bundled will minimize cannibalization of sales due to RXO.
c.Manually applied services tend to appear to be more valuable, more personal than an automated or machine-performed service. By highlighting the manual, person service associated with the Super Express service can enable car washes to successfully differentiate RXO from SE Rain-X offerings.
a.You don’t need to buy the arch, however we recommend our packages as a complete system, and we have put together some very attractive options from both a visual and financial point of view.
b.Additionally, adding a Rain-X arch creates a visual enhancement to your tunnel and helps differentiate the RXO service and value in the mind of the car wash customer.
a.Every wash is different, but we recommend applying RXO in the rinse section of the wash, after the 1st rinse, and before a final rinse. You’ll need to adjust the amount of RXO applied per car to get the right balance between application strength and rinsability.
b.Apply RXO before the drying agent and other sealer/protectant.
c.In some cases, one Rain bar may have a difficult time rinsing RXO, but we have seen better rinse if RXO is followed by drying agent or VCCP arch, then final rinse/rain bar.
Rain-X can be applied in both types of application. However, in this aspect, Rain-X works similarly to normal clear coat protectants. If you have a choice, a low pressure application is typically best.
